Goodness for the Community – It’s the little things that count!

Dec 16, 2020 | Blog

Farming has long been a community-based way of life. Supporting and growing communities is central to Daioni Organic. We passionately believe that communities matter and that is why we provide support to the Daioni Organic community through school programmes and the sponsorship of community events and local sports teams. We also make donations to schools, hospitals, and elsewhere, which helps those in need – especially in developing countries – gain access to better nutrition. It is through nurturing these communities that we can truly deliver organic goodness, contributing to a healthy lifestyle and planet.

Throughout 2020 we have supported multiple charities across each of our key markets by donating product to Feeding Hong Kong, NHS hospitals, Tam Duc Orphanage in Vietnam and Pembrokeshire Food Bank in Wales. Recently, Daioni Organic were delighted to provide a cash donation and a substantial amount of product to Hope of the City, HK.

Hope of the City is a Hong Kong based charity whose aim is to transform the lives of the underprivileged in Hong Kong, providing access to opportunities and believing in each person’s potential to succeed.

Ben Harris, Director of Daioni Organic, said: “With 2020 being one of the most unpredictable years yet, Hope in the City is just one of the many amazing charites that we are able to support in Hong Kong. As a family business, we are always willing to support other families! We want to make sure that even the less fortunate can gain access to better nutrition, so working with local charities in all our markets is something we commit to with pride.”  

At the beginning of the year, we were also able to support a couple of local schoolboys, George Sellwood and Gruff Green, as they were selected for the Welsh National Squad in their 29er sailing. The boys were in need of some new high-performance kit to help them on their racing journey and we were pleased to be able to help fund this. Unfortunately, the events of 2020 got in the way of their racing calendar, but we look forward to seeing the boys in action in their new trapeze harnesses in the not-too-distant future and will keep you updated on their progress.

When Covid-19 hit the UK in March, we were faced with pallets of stock with nowhere to go due to food outlets being closed with immediate effect. We could see the immense pressure that NHS staff were under and so we donated all 12,000 units to hospital staff both local to us in Wales and in London. We hoped these helped in a small way to raise the morale of not only the front-line workers but also the hundreds working tirelessly behind the scenes.

We have also continued to support our local Pembrokeshire Food Bank with milk donations to serve people in need at this difficult time and it was a pleasure to also supply milk to local councils to go into food boxes for those shielding during the pandemic.

Supporting local communities and those in need isn’t just a job for corporates, you can help too! It does not always have to be an extravagant cash donation like you see in the media, donating time is equally as impactful as donating money. It’s best to start small, and small gestures can go a very long way so if you’re stuck for ideas on how to support your local community, here’s a few suggestions to get you started:

  • Volunteer your time at a local charity; once a week, month or quarter – no one’s judging.
  • Donate some products that you have in your cupboards to those who are struggling – we all have some bits we could go without and foodbanks always need supplies!
  • Help the elderly with more challenging tasks – Even something as simple as putting the shopping away could be a massive help.
  • Be kind and give people the benefit of the doubt – it’s nice to be nice!

In these uncertain times, we all need to pull together as a community and offer our support wherever we can! Remember that all acts of kindness, big or small are important!


And never forget, #itstartswithgoodness